The term “Social Selling” does not require any introduction. It has become the core of successful businesses, processes, and philosophy. Basically, social selling is all about the process of developing, nurturing, and leveraging relationships in a digital environment to sell products or services.
For many, social selling is equivalent to just using social media channels such as LinkedIn, Twitter, Facebook, and Instagram. But it involves a much larger strategy such as sharing relevant content, interrelating with potential buyers and customers, personal branding and social listening and surroundings.
Social Selling is NOT a trend, it is a sales evolution!
The use of social media is still the same but the style of using it has been changed to a major extent. Businesses are continuously utilizing social media to further their reach, actively engage with consumers and increase brand awareness and sales.
Now let’s take our discussion to the social selling hacks. The word “hack” has taken on an entirely different implementation than its original use in previous time. In the initial days of using the Internet, the word “hack” indicates the work of an Internet hacker gaining unauthorized access to something important. These could be financial docs, government files, and something highly important which they do not want to share with anyone. But “hack” today is used more widely to describe a smart tactic of doing something easier than it would have otherwise been accomplished. There are literally unlimited numbers of hacks but below are some important ones that can really help in bringing quick results:
Sharing Content
Modern buyers are no longer impressed with the old ideas. An attractive and valuable content is definitely required to retain a clearly-defined audience. As a B2B Content marketer, you need to prioritize your audience’s informational needs over promotional messages. The sales reps need to find extra time to share relevant content with their social networks in order to change the behavior and create social selling outcomes.
Talk to your Customers
With social selling, you can use various social channels to connect with buyers. It would be of no use to force your buyers.When talking to your customers, you should ask what type of content they would regularly find interesting. Let your shared content do all the talking now. The more you share content; your buyers will see that and if it is valuable content, greater engagement will be there naturally.
Social Selling Training
From mid-to-large organizations, social selling training is highly effective. Acknowledge the strengths and weaknesses of the training approach. Along with the high-level concepts and theories, it is also required to be mindful of the need for a dynamic curriculum for social selling training. Providing training to the existing employees proves much more valuable and cost-effective and comes out to be the most powerful strategy for your organization.
No doubt, social selling is the most preferred choice for moving forward but all you need to do is to create a daily routine on social platforms to find, educate and authentically engage buyers.
Sales for Life 