Why Social Selling is a must for Every Salesperson?

Social media has become the prime venue for product research and has completely changed the way we communicate and establish relationships. But not just this, social media has become a prime venue for product research with over 60% of buyers researching about the product on the social media channels before making the decision. With the customers becoming more informed due to digitalization, researching about the price, reviews, and opinions about the product on online forums, many companies and brands have realized this paradigm shift and have started to develop new strategies to open a range of possibilities for them to engage and build relationships with the potential customers.

Digital Sales Transformation & Why is It Important?

Selling on social media is the best way to create and build awareness about you and your products or services. Having a successful social media campaign can help you drive traffic to your website, Increase the visibility of your product, and find more customers. It’s hard to believe that there was a time without social selling but with time, consumer habits have changed due to technological advancements. This has led to social selling gaining the attention of the sales professionals and helping them succeed in a more customer inclined environment.

How to Increase your LinkedIn SSI Score?

Social Selling is one of the most powerful marketing techniques in recent times. For effective social selling, it is essential to have a high SSI (Social Selling Index Score).

What is SSI?

SSI or social selling index is a formula that quantifies how effective your sales reps are at social selling on a scale of 1-100.

Sales Enablement Trends for 2019

Sales enablement is empowering your sales team by providing them inputs such as training, content, tools, technology, etc. so that they are successful in their sales.

Why is Sales Enablement Required?

According to 2018 “Sales Enablement Report” by CSO Insights, the % of salespeople achieving quota improved by 10.6% which is an overall improvement by 22.7%.

A Daily Sales Routine for Maximum Efficiency

Being into a sales profession is not an easy task. Many people wonder why a top performing sales person is different from the rest. In majority of the cases, this is because top performing sales reps apply a number of best practices in his daily routine. This means daily schedule for sales rep is different and more effective from others.

Account Based Sales- The Need of the Hour!

Living in a digital era, one would presume that marketing efforts that yield results are digital marketing. Although, digital marketing has a significant role to play effective marketing is when it is used in conjunction with the direct marketing efforts of sales professionals. According to Forrester, although 74% of B2B buyers conduct their research online, 89.5% of the sales are closed by salespersons!

Win Clients with Sales Enablement

Sales enablement acts as a bridge that reduces the gap between sales and its outcome. This concept has become the need of the hour! The sales leaders need to undertake a leadership role and prepare their sales teams to deal with prospects more effectively and engage them to deliver better results.

Before discussing more about it, let’s first define the term ‘Sales enablement’? In simple words, sales enablement is considered an efficient tool that encourages sales professionals to sell efficiently. In order to enhance sales and revenue, the right use of sales enablement solution is required.

Top Essential B2B Marketing Strategies

B2B Marketing (business to business marketing) is referred to as one enterprise selling to another business, as opposed to selling directly to the consumers.  The whole process involves the techniques and best practices used by companies with products and services sold to other businesses.

Optimizing B2B marketing is essential as marketing your products or services to other businesses offers various different challenges.

4 Keys to Successful Prospecting Calls

Have you ever asked any sales professional about his liking for calling? Well, calling their prospects is a major part of their job. For salespeople, their income most likely relies on getting in front of new prospects.

Fundamentally, the concept of sales prospecting calls involves sales reps to make outbound calls or send outbound emails to leads in hopes of generating more opportunities for account executives.

Social Selling Hacks

The term “Social Selling” does not require any introduction. It has become the core of successful businesses, processes, and philosophy. Basically, social selling is all about the process of developing, nurturing, and leveraging relationships in a digital environment to sell products or services.