Social Selling is one of the most powerful marketing techniques in recent times. For effective social selling, it is essential to have a high SSI (Social Selling Index Score).
What is SSI?
SSI or social selling index is a formula that quantifies how effective your sales reps are at social selling on a scale of 1-100.
How is SSI calculated?
SSI is calculated based on:
- Professional branding
- Connecting with the right people
- Engaging with Insights
- Building relationships
Why is SSI important?
A high SSI enables a social seller to grow his network, connect with the right people, and create new opportunities.
According to LinkedIn:
- Social sellers with high SSI create 45% more opportunities than their peers with lower SSI.
- Social Sellers with high SSI are 51% more likely to reach quota.
How to Increase your LinkedIn SSI score?
Professional Branding
Ensure that your profile is complete in all respects. Include a professional-looking photo in your profile. The content in your profile should be such that it should attract potential buyers.
Connect with the Right People
To enhance the accuracy of prospecting through LinkedIn:
- Free users can use keywords and Boolean operators in Advanced Search.
- Premium users can use filters in the Advanced Search option.
Engaging with Insights
Liking, commenting on, and sharing the content shared by your connections is a good way of engaging with your audience.
You can establish your authority on the subject by publishing content on the subject on the LinkedIn publisher.
To connect with your users, you need to identify their needs and pain points. Offer your audience a personalized experience by sharing content that addresses their issues through in-mails.
Building Relationships
For building relationships with your prospects you can:
- Add your prospects to your professional network.
- When you are pursuing an account, make sure to connect with multiple senior leaders.
- Nurture your connections by engaging with the content they share on LinkedIn, following their activities, etc.
In Conclusion
In today’s marketing scenario, it is important to become an effective social seller. You can apply any or all of the above suggestions to enhance your SSI score and become a strong social seller.
Sales for Life 