Selling on social media is the best way to create and build awareness about you and your products or services. Having a successful social media campaign can help you drive traffic to your website, Increase the visibility of your product, and find more customers. It’s hard to believe that there was a time without social selling but with time, consumer habits have changed due to technological advancements. This has led to social selling gaining the attention of the sales professionals and helping them succeed in a more customer inclined environment.
This is the reason why many sales leaders are looking to digitally transform their sales team by reorienting their entire go-to-market model and matching it to the buyer’s behavior. Digital sales transformation affects any business and salesperson that are inclined to digitally transform their sales process. Nowadays, B2B buyers expect friction less and seamless customer experience as their customers enjoy, which is why most of the B2B buyers are conducting their purchase journey in the digital arena. In addition to this, B2B buyers want the ability to try the product and pay for it on a monthly basis. This subscription model allows the buyers to try the products and even turn them off if the expected value is not met. Moreover, the data is available all over the internet hence buyers get personal interaction from the salespeople.
But what makes for an effective digital transformation strategy? Here are a few elements you need for success:
- Sales Strategy
Having an endpoint in mind can lay down the path for you to reach the end. Sales officers need to work across departments to redesign their organizational sales strategies with particular attention to the pain points and experiences of the customers. Organizations should focus their digital sales transformation to form new strategies to acquire partners and engaging with customers. The new strategy should align with the needs of buyers, partners, and customers and their purchase journeys, to identify the correct way to attract them to buy the product.
- Leadership
Digital sales transformation demands profound leadership and executive vision. The management needs to be digitally savvy and able to use the right combination of carrots and sticks to move the organization through the next steps in its digital journey. Research says that the digital sales transformation strategy with weak leadership at the front tends to be chaotic and ready for doom.
- Reduced sales cycle
Buyers are engaging in online communities and asking their peers to provide feedback and reviews on products, and researching solutions before any sales conversations. With social selling, salespeople can keep an eye on these conversations and monitor what’s being said and at the right moment, dive in with thoughtful and value-added responses.
One of the most important aspects of the social selling process is data. The data that the sales team depends on needs to be accurate, abundant and accessible. Data is important in social selling since details on prospects, their pain points, and the value-added information about them may come from many sources.
Establishing a professional brand
– Searching and targeting the right prospects
– Providing valuable insights to the prospects
– Engaging with the prospects at a personal level
– Taking time to build relationships
Sales for Life 