Why Social Selling is a must for Every Salesperson?

Social media has become the prime venue for product research and has completely changed the way we communicate and establish relationships. But not just this, social media has become a prime venue for product research with over 60% of buyers researching about the product on the social media channels before making the decision. With the customers becoming more informed due to digitalization, researching about the price, reviews, and opinions about the product on online forums, many companies and brands have realized this paradigm shift and have started to develop new strategies to open a range of possibilities for them to engage and build relationships with the potential customers.

So, if you have not explored the perks of social selling yet, here are a few reasons you should start doing it now:

• Target Audience

Identifying the target audience for your brand is the first step in increasing the reach of your business. Social selling helps you from identifying the leads you are going to engage with and prevents you from spending your precious time chasing unqualified leads and coming back empty-handed. Research shows that over almost 75% of the customers are already using social media channels as a part of their purchase decisions making it substantially easier for you to identify the target audience, build relationships with them on a personal level, and identify their pain points.

• Building Relationships

Building healthy relationships with customers on social media helps salespeople not just during the sales process but also after the sale is made. Keeping in touch with your prospects after the initial call is important as this helps in keeping your name or your company’s name in the forefront of your customer’s mind. Many sales opportunities get lost in the mix simply because the sales reps fail to follow up with the prospects after the initial contact. Pay close attention to what they are posting on their profiles and jump in from time to time with a simple like or a comment. Don’t come across as too pushy.

• New Revenue Opportunities

Through selling on social media, salespeople can get an inside look at the needs and want of potential customers and can join in on the conversations that are already happening on various social media channels. By listening to prospects that are in urgent need of a solution, salespeople can provide them with immediate assistance. This new way of lead generation helps the salespeople identify the most relevant customers.

• Customer Retention

Social selling allows the salespeople to maintain contact with your customers all the time. Sharing informational content and answering people’s burning questions online can inspire customer loyalty.

• Reduced Sales Cycle

Buyers are engaging in online communities and asking their peers to provide feedback and reviews on products, and researching solutions before any sales conversations. With social selling, salespeople can keep an eye on these conversations and monitor what’s being said and at the right moment, dive in with thoughtful and value-added responses.

• Online Brand Reputation

Engaging directly with the prospects boosts brand awareness and establishing a trusting relationship can form a significant amount of likeability of customers towards your company. Having an online presence also allows you to hide the damaging content about your brand by pushing it down the search engine rankings.